Sharenting Or Parenting? What Kind Of Parent Are You?


You might not be familiar with the term, but chances are either you or your friends are “guilty” of it. Sharenting refers to parents oversharing information and pictures of their children on social media. Sounds a little bit more familiar now, doesn’t it?

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Let’s talk numbers!

  • The average US parent posts almost 1,000 baby photos online before the child turns five years’ old.
  • 90% of two year olds in US already have an online presence!
  • 34% of parents upload prenatal sonogram pictures of their babies.

So why are parents doing it?

  • New moms look for validation and appreciation on social media
  • By posting pictures and providing information they also seek feedback and advice.
  • Some people share pictures of their kids in order to discipline them in front of the public.

What are the most (over)shared topics?

Most popular topics include:

  • getting children to sleep
  • ​nutrition and eating tips
  • ​discipline
  • ​day-care/preschool
  • behavioural issues.

Researchers have concluded that 56% of parents shared (potentially) embarrassing information about their children online. They have also discovered that 51% of parents provided information that could lead to identification of their child’s current location and 27% of parents shared (potentially) inappropriate photos.

What are the possible consequences of oversharing?

  • Cyberbullying is usually associated with kids bullying other kids online. Sadly, adults are also guilty of it. Photos can be reused in memes that might humiliate your child. For instance, a FB group making fun of ‘ugly babies’.
  • Digital kidnapping, it’s a concerning raising trend. Refers to people stealing baby pictures and presenting them on online accounts as their own.
  • Privacy violation – is your child aware that you are posting these pictures? Do you think he or she will be embarrassed by the photos you shared, at the later point? A study revealed that most kids are worried about what kind of information their parents are sharing about them.
  • Pedophilia – The worst case scenario, but not that uncommon at all. Australian researchers established that about 50% of the pictures from pedophile sites were originally published by parents on social media.

Your check list: be a Parent not a Sharent!

  • Read the privacy policies and check settings on social media
  • Set up a Google alert to notify you when your child’s name appears in search results
  • ​Don’t share your child’s actual location
  • ​Don’t share photos in any state of undress
  • ​Share only with close friends and family
  • ​Ask your kids if they are ok with the pictures you post
  • ​Consider using private social networks such as
  • ​Think of the possible future effect on the wellbeing of your little one
  • If you are still in doubt, simply don’t share!


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